Data Protection

Data protection information for visitors to the website

We, the Rite-Hite Corporation LLC, 8900 North Arbon Drive, Milwaukee, WI 53223, USA, Phone: (+1) 800-456-0600, E-Mail: set out below which of your data we process on this website. Our mandated representative in the Union acc. to Art. 27 GDPR is Mr. Henk van den Dijk, Rite-Hite GmbH, Carl-Zeiss-Strasse 3, 34471 Volkmarsen/Germany, E-Mail: Should you have any questions relating to data protection, the data protection officer of our German subsidiary would be happy to respond at

Purpose, legal basis, categories of recipients, storage period for the data processing

Purpose: Presentation of the company and provision of services and/or sale of products, as well as communication through the Internet

The purpose of data processing on this website is to provide information about the products and services of our company, combined with the opportunity for users to be able to make contact with the appropriate contact person in house.

We are processing personal data of users who are in the Union and the EEA in accordance with the following legal bases:

  • Art. 6 (1) (a) GDPR for the processing of personal data with the consent of the data subject.
  • Art. 6 (1) (b) GDPR for the processing of personal data necessary for the performance of a contract with the data subject, as well as for taking appropriate steps prior to entering into a contract.
  • Art. 6 (1) (c) GDPR for the processing necessary for compliance with a legal obligation to which we are subject in accordance with applicable EU law or in accordance with the applicable law of a country in which the GDPR is applicable in whole or in part.
  • Art. 6 (1) (f) GDPR for the processing of personal data necessary to protect the legitimate interests pursued by the controller or by a third party, except where such interests are overridden by the interests or fundamental rights and freedoms of the data subject. Legitimate interests are, in particular, our commercial interest to be able to provide our website, the security of information, the enforcement of our own legal claims and the compliance with further legislation.

Data disclosure to authorities requires the existence of overriding statutory provisions. There is no transmission of data to other countries. Your data are being processed in the United States.

When you visit the website, a connection is established with your browser. The information collected, which is listed below, is stored in temporary system files and recorded automatically: IP address of your device, data and time of access, name and URL of files accessed, website from which access is initiated or from which you are directed to our site (referrer URL), browser used and, where applicable, the operating system of your device, as well as the name of your provider..

The data specified is processed by us for the purpose of seamlessly establishing a connection and for system security. The connection data created is automatically deleted is and is not retained for more than seven days. If the website is used improperly, log files, which need to be retained for evidence purposes, are saved until the incident is clarified.


Use of Cookies

This website uses so-called “cookies”, or text files, which are stored on your computer and which enable your use of the website to be analysed.

The information produced by the cookie about the way you use this website is used to analyse visitor behaviour on the website and to improve our information offering. The legal basis for data processing is Art. 6 (1) (f) GDPR (legitimate interests). The optimisation of the web presence constitutes such a legitimate interest. The information gained is only used for internal statistical analysis and is not passed on to third parties.

The cookies are removed after 3 years. You can prevent cookies from being saved by changing the appropriate setting in your browser software; however, we would like to point out that in this case you would not be able to use all the features of this website to their full extent.

Data is collected anonymously; the data collected cannot be related to you.

Google Analytics

This website uses Google Analytics, a web analysis service from Google Ireland Ltd., Gordon House, Barrow Street, Dublin 4, Ireland („Google“). The legal basis for this processing in your consent pursuant to Art. 6 (1) (a) GDPR.

Google Analytics is using "Cookies", text files which are stored on your device and which enable your use of the website to be analysed. It is not excluded that the information generated by the cookie about your use of this website may be transmitted to and stored by Google on servers in the United States. IP anonymization is active on this website and your IP address is truncated by Google in member states of the European Union or other signatory states to the Agreement on the European Economic Area. Just in exceptional cases the full IP address is transferred to a Google server in the USA and truncated there. A data transfer to the USA is only carried out if the requirements of Art. 44 ff. GDPR are fulfilled. On behalf of the operator of this website, Google will collect information about your use of the website allowing to compile scripts on website activities and to provide other services relating to website activities and internet usage. Google Analytics shall not bundle your IP address with other data stored by Google. The user data will be deleted after 14 months.

You can withdraw your consent at any time with effect for the future and prevent the use of data by Google by downloading the available browser plugin and activating:

In any case, you may refuse the use of cookies by selecting the appropriate settings on your browser, however, please note that the use of this website is limited without cookies.

You can learn more about the Google privacy policy by clicking

Information on products and services for our customers

On basis of our legitimate interests pursuant to Art. 6 (1) (f) GDPR in conjunction with recital 47 sentence 7 of the GDPR, we inform our customers about our products and services. Data shall not be disclosed to third parties. You can object to the use of your data for these purposes at any time, please use the contact data mentioned above. We will discontinue providing promotional information to you.


The purpose of sending the newsletter is to provide information about new products and services from our company. Your consent is required for subscription to the newsletter, the legal basis for the data processing is Art. 6 (1) (a) GDPR. Data is not transmitted to third parties. The so-called “double opt-in process” is used when subscribing to the newsletter. You must actively confirm the request for the newsletter again by clicking on the link in the email sent to you. You may unsubscribe at any time by clicking on the “Unsubscribe” link. You can also send us an unsubscribe request by email to the afore-mentioned address.


Adobe Typekit

To make the display of our website visually appealing, we use fonts provided by Adobe (Adobe Typekit, Provider: Adobe Systems Incorporated, A17 345 Park Avenue, San Jose, CA, 95110). The font displayed in your browser is provided by Adobe. A data transfer to the USA is only carried out if the requirements of Art. 44 ff. GDPR are fulfilled. The legal basis are our legitimate interests for the visually appealing display of our website pursuant to Art. 6 (1) (f) GDPR. Adobe’s privacy statement can be found at:



This website uses the web analysis service Hotjar. Hotjar is a European company headquartered in Malta (Hotjar Ltd, Level 2, St Julians Business Centre, 3, Elia Zammit Street, St Julians, STJ 1000, Malta, Europe). We use Hotjar to analyse movement on our website, for example, mouse movements, scrolling, button clicks. So-called heat maps are produced as a result. Using these heat maps, we are able to optimise the website and improve the user experience. We can also get direct user feedback and improve customer orientation even further. Legal basis for the data processing are our legitimate interests relating to the optimisation of our website in accordance with Art. 6 (1) (f) GDPR. Data security is ensured by an order process agreement with Hotjar Ltd. The following data is collected through Hotjar:

- Mouse tracks,

- Button clicks,

- Screen scrolling,

- Anonymised IP address,

- Size of the visitor’s screen,

- Type of device (Smartphone, Computer) and browser used,

- Visitor’s country,

- Language settings configured.

You can turn off tracking by Hotjar by enabling the “Do Not Track” header in your browser. These settings can be made in all current browsers.

Please remember to make these settings on all the devices you use to visit our website. If you have already made these settings, your visit is not tracked by Hotjar. For more information about data protection at Hotjar, please read Hotjar's privacy statement at

Instructions for the “Do Not Track” settings can be found at


Bing Ads

We are looking to determine which of our ads on the Microsoft Bing search engine have resulted in user actions on our site, such as orders. This is to optimize our online offerings. The legal basis are our legitimate interests outlined above according to Art. 6 (1) (f) GDPR. For this purpose we use "Bing Ads", a service of the Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399, USA If you click on an advertisement in Bing, a cookie will be stored on your device. On reaching a defined page on our website, we can determine the relationship between advertising and the intended effect ("conversion measurement"). We can nothing but quantify the total number of conversions achieved. No personal data will be transferred to Microsoft in this context. You can object to the tracking of Bing Ads by deactivating the setting of cookies in your browser. Alternatively, you can use the Opt-Out service from Microsoft:

Microsoft's privacy policy is accessible here:



On our website we use the "Facebook Pixel", a service of Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland. The legal basis for the use is your consent on basis of Art. 6 (1) (a) GDPR.

The Facebook Pixel allows us to provide relevant advertisements on Facebook after your visit to our website, if you are a Facebook user; for instance, if you are interested in certain products of our range. The reverse way, for example when you click on one of our ads on Facebook and visit our website, can also be measured with the Facebook Pixel. All in all, we want to monitor the advertising effect on Facebook and thus optimize the use of advertising media. There will be no connection between your account with us or any other services. Find more information on data protection at As Facebook user, you can also define within Facebook which advertisements should be presented. When using Pixel, it is not excluded that data will be transferred to the United States. A data transfer to the USA is only carried out if the requirements of Art. 44 ff. GDPR are fulfilled.


Google Tag Manager

We use the "Google Tag Manager" from Google Ireland Limited, Gordon House, Barrrow Street, Dublin 4, Ireland to navigate the Google Services. This allows us to administrate the Google services on our site, there is no data processing done by Google Tag Manager.



On this website we use HubSpot software for our online marketing activities and web analysis. The legal basis for this processing is your consent according to Art. 6 (1) (a) GDPR. HubSpot is a software company from United States with a subsidiary in Ireland. Contact: HubSpot, 2nd Floor 30 North Wall Quay, Dublin 1, Ireland, Phone: +353 1 5187500. HubSpot ist ein Software-Unternehmen aus den USA mit einer Niederlassung in Irland. Contact: HubSpot, 2nd Floor 30 North Wall Quay, Dublin 1, Ireland, Telefon: +353 1 5187500.
HubSpot is certified under the terms and conditions of the "EU - U.S. Privacy Shield Framework" and is subject to the TRUSTe's Privacy Seal and the "U.S. - Swiss Safe Harbor" Framework.
For more information regarding privacy policy check back at
privacy policy HubSpot »
For more information regarding the EU data protection, please see
HubSpot privacy policy EU
For more information on the HubSpot cookie polica, please click
here & here »

If you generally do not wish HubSpot to collect data, you can prevent the storage of cookies at any time using your browser settings.



To optimize the performance of our website we use the content delivery network MaxCDN.  The legal basis for this is our legitimate interest according to Art. 6 (1) (f) GDPR. MaCDN is a service of Stackpath LLC, 2021 McKinney Ave. Suite 1100, Dallas, TX 75201, USA, Phone: +1 (323) 313-1206. Stackpath is certified under the terms and conditions of the "EU - U.S. Privacy Shield Framework". Stackpath's privacy policy can be found at



We use the service of Cloudflare Inc., 101 Townsend St, San Francisco, CA 94107, USA, e-mail: to optimise the display of our Cookie Consent component.  The legal basis for the processing is our legitimate interest pursuant to Art. 6 (1) (f) GDPR. Cloudflare is certified under the terms and conditions of the "EU - U.S. Privacy Shield Framework". The data protection explanation of Cloudflare finds you under


Thomas Webtrax

On this website we use for our online marketing activities and web analysis software of Thomas Publishing LLC, 5 Penn Plaza, New York, NY 10001, USA, telephone: 1-212-695-0500. The legal basis for the processing is your consent according to Art. 6 (1) (a) GDPR.  Thomas Publishing is certified under the terms and conditions of the "EU - U.S. Privacy Shield Framework". You can find the data protection declaration of Thomas Publishing at


Your right to information, rectification, deletion, object and data portability

You may avail yourself of your right to information, rectification and deletion of data at any time. Simply contact us using one of the methods described above. Should you require data to be deleted, which we are still legally obligated to retain, access to your data will be restricted (blocked). The same applies to an appeal. You may avail yourself of your right to data portability if the recipient and ourselves have the technical means.

Right of appeal

You have the option at any time to lodge an appeal with a data protection supervisory authority.

Data security / encryption

This website uses “Hypertext Transfer Protocol Secure” (https). The connection between your browser and our server is encrypted.

Currency of and changes to this privacy statement

We reserve the right to change the content of this privacy statement at any time. This is usually done if the services used are subject to further development or adaptation. You can view the current privacy statement on our website. Date of this statement: 24-07-2020




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